SUGGESTED CITATION:
Zuckerman, R. A.
, Kretovics, M. A.
(2003). Member Acquisition and Retention Model. NASPA Journal, 41(1), Art. 8. Retrieved September 09, 2008, from http://publications.naspa.org/naspajournal/vol41/iss1/art8
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ABSTRACT:
The authors propose a model that describes the process of
acquiring and retaining new members in an established
group or organization. The model also provides a means
of analyzing processes and “tools” employed to attract and
inform nonmembers. In addition, analysis of processes
and tools can be used to optimize their effectiveness for the purposes of acquiring and retaining membership. The
model may be employed to analyze a variety of situations
where nonparticipating individuals become willing participants, increasing the likelihood of their becoming members.
